Understand that building a successful business takes patience, commitment, and hard work. The first thing we want growing over time is our customer base. Businesses are dependent on its customers who keep the business alive. Finding these customers is not an easy task but very simple. You can have the best products and services, but without the right type of customer, your business go move slow.
The internet became a wealth of information in an instant. Over 90 percent of the United States shopped online since 2005 and that number is rising rapidly. Since then, that’s over one billion annually spent shopping online. I n a superb business world, customers would be readily available to buy our products and/or services but in the real world, we have to find those customers and show them why they should choose our company. I want to give you a few good places to find these laser targeted customers that will grow your business.
Social Media – According to a study by Nielson.com, almost 50 percent of global internet shoppers rely on social media sites to assist them in their purchasing decisions. With those kind of stats, I have to wonder why you wouldn’t engage in social media sites in search of quality customers. The most visited sites to find customers are Google+, Facebook, LinkedIn, and Pinterest. When you look around, there is always someone around using their smartphone to check social media sites. The idea is to dominate social media and build long lasting relationships that can convert into customers or business partners.
Home Meetings – These home seminars can allow you to share your products and services in a delightful way. Networking with as many people as possible are great ways to acquire new customers. This home meeting should be something very memorable and fun. Let your potential customers know how important they are to you.
Search Engines – If you understand Search Engine Optimization, you know the potential for traffic. Targeted traffic is considered customers and business partners. One of the most important things to remember when using search engines is the right keywords. Whatever words people are searching for the most is considered a highly competitive keywords. For example, if I was looking to find information about animals, my keywords can be dog, cat, tiger, etc. Regularly update your site at least every other day. Work on getting quality backlinks to your site. Have a site map on your site. Add quality content to your site. Use those strategies and many more to get higher rankings in the search engines.
Blogs – Commenting on other blogs and interacting with people are other effective ways to let people know about you and your business. Never post comments like “I agree” or “Me too;” you need to get involved in the conversation and provide some substance.
Web Directories – It’s very wise to get your site listed in as many directories as possible. These directories are used to guide people to the sites they want to find. There are many out there with a little internet search.
Community Events – This is another great place to find quality customers and business partners. Being involved with your community events allow opportunities to network. Everyone should know about your business if you think it can benefit them.
Message Boards – This is where you can interact with other board members. You can offer advice and knowledge in these message boards and forums. Get involved in the discussions, and help whenever you can. Building your reputation and relationships in this manner is a powerful way to find potential customers.
Article Directories – Creating articles demonstrates what you and your business about. If you can provide informative content, people will visit your site, and once they get there you need to keep them there long enough for them to become customers.
Customers, even the difficult ones, are to be treated with respect at all times. You need to show them why they should come to you for solutions. Do not be dishonest and sell dreams, they will eventually see through your deceit and you will lose out. Utilize these sources and reap thousands of new customers.
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