The best way to reduce the costs per customer acquisition is by finding a target market. Then, your effective lead generation campaign costs less. Marketing drives your lead generation program effectiveness – great marketing yields higher response and better conversion at lower costs. Your phone will ring more frequently and at less cost per call.
To accomplish this, implement a more focused marketing plan: Figure out who your current customers are, figure out where your customers hang out, learn what your customers own, figure out exactly what most of your clients have in common, start a mailing list of your customers, buy several mailing lists, and create awareness via direct mail, newspapers, online, magazines, radio, and local TV to raise the level of awareness of your business your local area.
Create the right message, create the right image, and present it consistently in the right media, and presto- you have an effective lead generation strategy. People will get to know you, then the phone rings off the hook.
Being creative and thinking outside of the box can gain attention of your target market. Leading with value can also attract the right leads. To reduce your cost per lead, market to people who think similar to what you think. You will need to focus on current or active network/internet marketers and boom, you have leads that can be converted into potential business partners. Effective and informative content can attract the people that you really want.
In conclusion, target your market and offer something of value to them, this will allow you to funnel them into your marketing list.
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